Category Archives: Potter More News

Inside Google Books: Pottermore and Google team up to enable Harry

Wednesday, July 20, 2011
at
6:00 AM

(Cross-posted on the Google Commerce blog)

When JK Rowling’s new website Pottermore opens its doors this Fall, we’ll provide services to help fans make the most of their ebook purchasing experience.

Pottermore and Google are teaming up to integrate Pottermore with a number of Google products and APIs. So when the series of Harry Potter ebooks launches on Pottermore.com in early October, these bestsellers will be available in the U.S. via the open Google eBooks platform. When you buy a Harry Potter ebook from Pottermore, you will be able to choose to keep it in your Google Books library in-the-cloud, as well as on other e-reading platforms.

Google eBooks can be read on most devices with a modern browser, through the Google Books apps for iOS and Android smartphones and tablets, and on more than 80 ereaders.

Pottermore will be the exclusive place to buy Harry Potter ebooks and digital audiobooks. You’ll be able to buy ebooks from the Pottermore Shop, push them to your Google Books library and store them alongside your other Google eBooks. Your other Google eBooks may be purchased from any of more than 250 independent booksellers or from Google directly.

Also under this agreement, Google Checkout will be the preferred third party payment platform for all purchases made on Pottermore.com. When you visit the Pottermore Shop, you’ll be able to pay for your purchases using Google Checkout, in addition to using a debit or credit card.

The Pottermore team also plans to use YouTube for global video broadcasts in the future, as they did for JK Rowling’s announcement of Pottermore in June.

Stay tuned for more Pottermore and Google wizardry on the web this summer, leading up to when Pottermore opens.

Oh No They Didn't!


Potter fan sites from around the globe helped us with the Pottermore name reveal, and now those same fan sites have been kind enough to tell us what their readers most want to know about the Pottermore experience.

While we can’t give everything away (even though we know you’d like us to!), we’d really love to answer some of your questions …

Will Pottermore be available in multiple languages?
Yes. Initially, Pottermore will be available in English, French, German, Italian and Spanish. We are aiming to introduce more languages in the future – including Japanese and Korean later this year. You’ll be able to keep track of language availability here on the Insider.

Will Pottermore be free?
Yes, access to Pottermore will be completely free; you won’t have to pay anything to use the site. The Pottermore Shop will have items in it that you’ll be able to buy, but choosing to purchase something – or not – won’t affect your progress through the story as the Shop sits outside of the online reading experience.

Can you please explain what you mean by ‘online reading experience’? How much will I, as a Pottermore user, be able to affect the story? After all, hasn’t Harry’s story already been told?
The best way to think of Pottermore is as an interactive, illustrated companion to the books. J.K. Rowling wanted to create a site where her stories could live on and where readers could explore them in a new way. In addition to discovering new material from J.K. Rowling about Harry’s world, you’ll be able to interact with key story Moments (the Sorting Hat sequence, for example) and upload your own comments, thoughts and artwork for all the characters, objects and places that you come across.

So Pottermore isn’t a massively multiplayer online role-playing game like World of Warcraft, or a social network game like Farmville?
No. While there will be some simple games you can play (you’ll be able to brew potions, for example), Pottermore is very much about the books: being able to experience Harry’s story in a new way and discover all the additional information that J.K. Rowling has written.

Isn’t there a House Cup that we compete for by earning points?
Yes, there is. As you progress through the story you’ll also be able to earn house points – and once you get to the end of the first book you can carry on earning points to help your house win the House Cup.

Would you say Pottermore is a social network for fans of Harry Potter?
Not really. Pottermore isn’t trying to compete with sites like Facebook or the Harry Potter forums and fan sites that are already out there. Once you’ve signed up to Pottermore you’ll be able to find and invite your Facebook friends (if you’re over thirteen) and leave comments in your house common room and the Great Hall, but Pottermore isn’t a social networking site where you can share personal information or chat in forums.

I saw the Sony logo at the top of Pottermore.com. What’s Sony’s involvement with the site?
Sony is the primary partner of Pottermore. They have been consulted and involved in the development of the site experience and will offer a range of products and services to Pottermore users.

Is Pottermore the Harry Potter encyclopedia?
J.K. Rowling has written exclusive new material especially for Pottermore giving unique insights, back stories and additional information about the characters, places and objects in the Harry Potter series. For now, Pottermore is the only place you’ll be able to find new information from J.K. Rowling about Harry’s world, and we’ll be releasing this material as each of the seven books appears on the site.

Once I’ve been sorted, will I be able to change houses?
J.K. Rowling has created a series of questions for the Sorting Hat, and how you answer these questions will determine which of the four houses you’ll be in. Once you’ve been sorted, you won’t be able to change; the Sorting Hat’s decision is final!

What formats will the ebooks be available in? Will I be able to read them on my iPad/Sony eReader/Kindle…?
The Pottermore Shop is due to open in October. Our aim is to offer the ebooks in an as many formats as possible. We’ll provide more information closer to the time.

I’ve submitted my email to the Pottermore website – does this mean I’m registered with Pottermore.com?
Not yet. If you’ve submitted your email address to the site, we’ll use it to let you know when site registration is open to everyone. In other words, once you’ve received an email from us, you’ll be able to visit Pottermore.com and complete the registration process.

Remember, to get into Hogwarts you must have magical ability…

What’s going to happen on 31 July?
We don’t want to ruin the surprise but something will be happening on Pottermore.com on 31 July. Come back to the site, or keep an eye on the Pottermore Insider (
http://insider.pottermore.com) and our Pottermore Twitter feed for details.

Is the Pottermore Owl Twitter account official?
No, it’s not – but we kind of wish we’d thought of it!

SOURCE

Pottermore Insider: You ask, we answer

Potter fan sites from around the globe helped us with the Pottermore name reveal, and now those same fan sites have been kind enough to tell us what their readers most want to know about the Pottermore experience.

While we can’t give everything away (even though we know you’d like us to!), we’d really love to answer some of your questions …

Will Pottermore be available in multiple languages?
Yes. Initially, Pottermore will be available in English, French, German, Italian and Spanish. We are aiming to introduce more languages in the future – including Japanese and Korean later this year. You’ll be able to keep track of language availability here on the Insider.

Will Pottermore be free?
Yes, access to Pottermore will be completely free; you won’t have to pay anything to use the site. The Pottermore Shop will have items in it that you’ll be able to buy, but choosing to purchase something – or not – won’t affect your progress through the story as the Shop sits outside of the online reading experience.

Can you please explain what you mean by ‘online reading experience’? How much will I, as a Pottermore user, be able to affect the story? After all, hasn’t Harry’s story already been told?
The best way to think of Pottermore is as an interactive, illustrated companion to the books. J.K. Rowling wanted to create a site where her stories could live on and where readers could explore them in a new way. In addition to discovering new material from J.K. Rowling about Harry’s world, you’ll be able to interact with key story Moments (the Sorting Hat sequence, for example) and upload your own comments, thoughts and artwork for all the characters, objects and places that you come across.

So Pottermore isn’t a massively multiplayer online role-playing game like World of Warcraft, or a social network game like Farmville?
No. While there will be some simple games you can play (you’ll be able to brew potions, for example), Pottermore is very much about the books: being able to experience Harry’s story in a new way and discover all the additional information that J.K. Rowling has written.

Isn’t there a House Cup that we compete for by earning points?
Yes, there is. As you progress through the story you’ll also be able to earn house points – and once you get to the end of the first book you can carry on earning points to help your house win the House Cup.

Would you say Pottermore is a social network for fans of Harry Potter?
Not really. Pottermore isn’t trying to compete with sites like Facebook or the Harry Potter forums and fan sites that are already out there. Once you’ve signed up to Pottermore you’ll be able to find and invite your Facebook friends (if you’re over thirteen) and leave comments in your house common room and the Great Hall, but Pottermore isn’t a social networking site where you can share personal information or chat in forums.

I saw the Sony logo at the top of Pottermore.com. What’s Sony’s involvement with the site?
Sony is the primary partner of Pottermore. They have been consulted and involved in the development of the site experience and will offer a range of products and services to Pottermore users.

Is Pottermore the Harry Potter encyclopedia?
J.K. Rowling has written exclusive new material especially for Pottermore giving unique insights, back stories and additional information about the characters, places and objects in the Harry Potter series. For now, Pottermore is the only place you’ll be able to find new information from J.K. Rowling about Harry’s world, and we’ll be releasing this material as each of the seven books appears on the site.

Once I’ve been sorted, will I be able to change houses?
J.K. Rowling has created a series of questions for the Sorting Hat, and how you answer these questions will determine which of the four houses you’ll be in. Once you’ve been sorted, you won’t be able to change; the Sorting Hat’s decision is final!

What formats will the ebooks be available in? Will I be able to read them on my iPad/Sony eReader/Kindle…?
The Pottermore Shop is due to open in October. Our aim is to offer the ebooks in an as many formats as possible. We’ll provide more information closer to the time.

I’ve submitted my email to the Pottermore website – does this mean I’m registered with Pottermore.com?
Not yet. If you’ve submitted your email address to the site, we’ll use it to let you know when site registration is open to everyone. In other words, once you’ve received an email from us, you’ll be able to visit Pottermore.com and complete the registration process.

Remember, to get into Hogwarts you must have magical ability…

What’s going to happen on 31 July?
We don’t want to ruin the surprise but something will be happening on Pottermore.com on 31 July. Come back to the site, or keep an eye on the Pottermore Insider (http://insider.pottermore.com) and our Pottermore Twitter feed for details.

Is the Pottermore Owl Twitter account official?
No, it’s not – but we kind of wish we’d thought of it!

Thanks to all the sites that helped us collect the questions for this post: Blog Hogwarts, Clube do Slugue, Harry Potter Xperts, HPANA, The Leaky Cauldron, Mugglenet, Portus, SnitchSeeker, and L’Univers De Harry Potter.

Photo: the Pottermore team’s well-thumbed copy of Harry Potter and the Philosopher’s Stone.

Insider: Pottermore blogs goes behind the scenes of Pottermore

pmsign

J.K. Rowling‘s newest project Pottermore won’t open with beta until the end of the month and then won’t be open to the general public until October of this year but the team behind it knows we all want more info and they hear us!

“Pottermore’s official blog, the Pottermore Insider.

Written by members of the Pottermore team, the Insider is here to bring you the latest news and updates on all things Pottermore, and to answer any questions you may have.”

You can find the blog at http://insider.pottermore.com/

On Twitter @Pottermore.

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Diary of a Doctor's Wife: Pottermore

4 years in the midwest with a med-ped resident’s family!

Harry Potter: Deathly Hallows, Pottermore and saying good bye

Cast members Rupert Grint (R), Daniel Radcliffe and Emma Watson (L) arrive for the premiere of the film “Harry Potter and the Deathly Hallows: Part 2” in New York. PHOTO: REUTERS

Cast member Rupert Grint signs autographs as he arrives for the premiere of the film Harry Potter and the Deathly Hallows: Part 2 PHOTO: REUTERSCast member Emma Watson arrives for the premiere of the film Harry Potter and the Deathly Hallows: Part 2 in New York. PHOTO: REUTERSCast members Rupert Grint (R), Daniel Radcliffe and Emma Watson (L) arrive for the premiere of the film Harry Potter and the Deathly Hallows: Part 2 in New York. PHOTO: REUTERSCast members (L-R) Tom Felton, Emma Watson, Daniel Radcliffe, Rupert Grint and Matthew Lewis arrive for the premiere of the film Harry Potter and the Deathly Hallows: Part 2 in New York July. PHOTO: REUTERSCast members (L-R) Rupert Grint, Daniel Radcliffe and Emma Watson arrive for the premiere of the film Harry Potter and the Deathly Hallows: Part 2 in New York July. PHOTO: REUTERS

Indeed, it all ends here as millions around the world unwillingly let go of a rope that for the last fourteen years has allowed us to descend– nay, apparate – into the most fantastical, timeless world ever to have been conjured (pun intended).

Last Thursday author JK Rowling joined the Harry Potter cast in Britain, fictional home of Potter’s mystical world of magic, to promote the final film in the seven-film series, Harry Potter and the Deathly Hallows: Part Two.

The cast, transformed from mousey-haired, ambrosial little children into chic, downright dapper young adults, spent hours mingling with fans as they made their way from Trafalgar Square to Leicester Square, the longest red carpet in film history.

In front of a crowd of thousands, out of them many who’d camped out on the streets of Central London days in advance of the premiere, a teary-eyed Rowling vowed to her longstanding and loyal fans that “Hogwarts will always be there to welcome you home”.

“I don’t think the end of the story happens tonight, because each and every person…will carry this story with them through the rest of their lives, and it will affect what they do” added Daniel Radcliffe, the young actor who shot to fame as the films’ bespectacled protagonist.

Joining Rowling and Radcliffe was the rest of the film cast including Ralph Fiennes, Michael Gambon along with Rupert Grint and Emma Watson, the two other nodes of the book’s infamous, three-cornered axis of friendship.

Grint, the actor best known for his role as the violently red-headed Ron Weasley, in true fashion of his on-screen persona, humorously and sheepishly thanked Rowling for all that she had done “for ginger people”.

Watson appeared on-stage epitomizing a modern-day Audrey Hepburn with her long locks fashioned into a chic bob. Granted the Promethean bounty of unlimited intelligence both on-and-off screen, she described the experience as the “most amazing roller coaster ride” as she sobbed gracefully (and comfortably thanks to “precautionary waterproof mascara”).

As the film’s publicity machine continued on its week-long circuit of promotion around Europe and across the pond to the US, one thing remained strikingly apparent.

The powerful hold that the Harry Potter franchise enjoys over its scores of fans around the globe cannot be traced back to just one factor, but is instead shrouded in various layers of talent and luck.

The success of the series does not rest entirely on Rowling’s exceptional writing style. Nor is it solely attributable to some amazing directorial feat. Instead, the fictionalized world has maintained a fourteen-year monopoly on our hearts simply by providing us with the intangible tools of survival: hope, courage and friendship.

The world of Harry Potter has come to denote the safest of refuges: a world with infinite potential, strength in friendship, a realistic acceptance of the existence of evil, the means to overcome it, and, the granting of our worldly desires through clever, unimaginable means (Accio Marauder’s Map! Accio invisibility cloak! Accio butterbeer!).

Watching Deathly Hallows Part II: Before the show

Early Friday morning, twenty four hours before the official release date of Harry Potter and the Deathly Hallows: Part Two, my sister and I attended the midnight pre-screening in Vancouver, BC.

Eight hours before show time I left my sister with a folding chair and blanket outside the movie theater. In her distinct, homemade Deathly Hallows white tee, pipe cleaner wand and 3D round-rimmed glasses, she could be easily spotted in the sea of Muggles.

An hour before show time, Starbucks handy to fuel our night, I joined her and hundreds of Potter loyalists who’d camped out all day in anticipation. The energy was palpable; the building saturated with a bittersweet sadness masked by excitement.

I edged around spontaneously formed card games, a large group around a portable flat-screen playing older Harry Potter films, and, yet another group, dressed in Slytherin regalia, prancing and posing, wands in hand – definitely practicing the Dark Arts. All this, a tangible and durable remnant of a world that begun materialising twenty years ago on a train from Manchester to London.

Tonight, the Potter magic was doing what it has always done best: bringing together strangers irrespective of age, sex, creed, religion and race.

Sitting in the darkened theater, I had an absurd, dramatic urge to nudge those around me and warn them to the pending, inevitable flow of my tears. ‘Please forgive me in advance,’ I wanted to say, ‘I am only turning a chapter in the book of life, saying goodbye to a chunk of my childhood’.

But no such warning was unnecessary because as soon as the Warner Brothers logo flashed across the screen (darkened from the usual promising yellow and sky blue to match the mood of both the film and the audience) sniffling signifying suppressed tears could be heard around the room like surround sound.

After ten years, eight films and twenty hours of running time, the Harry Potter franchise is nearing its end with a current cumulative global box-office gains of $6.3 billion.

And if pre-ticket sales, which brought in a staggering, unprecedented sum of $25 million is any indication of success, then the final film may just beat the Harry Potter and the Sorcerer’s Stone, the first film of the instalment, which set a milestone in 2001 when it grossed $974 million.

The last movie – underwhelming

The film itself, following its traditional, Shakespearean-esque story arc of many tragedies and many successes, does not disappoint but nor did it provide an immediately gratifying sense of closure.

With a running time of 131 minutes, the shortest in the franchise’s history, the film in its haste to reach a successful summation almost feels rushed, with key components, emotions and dialogue from the book ineffectively translated onto the big screen or in effect, completely missing.

What the film does accomplish successfully is the way in which it, almost poetically, ties in the knots of a season of struggle, confusion and chaos (spoilers ahead for those who have not read the book).

Director David Yates, who garnered much appreciation for the way in which he portrayed the darkened wizarding world with an adult-feel in Part One, transplants the same momentum in Part Two as the film opens to a lifeless, blackened Hogwarts guarded by soul-sucking Dementors shrouded in wisps of gloom and smoke.

This agitated sense of gloom and doom is maintained throughout the duration of the film as Harry, Ron and Hermione’s journey to seek and destroy the bits of Lord Voldemort’s soul harboured in the Horcruxes essentially turns the wizarding world into a bloodied warzone.

Perhaps, one of the most poignant and memorable aspects of the franchise has been its soundtrack. And Part Two of the Deathly Hallows is no exception.

There is something hauntingly peaceful about the way in which the ordinarily luminous and majestic castle of Hogwarts disintegrates into rubble, fire and blood to a background scored by Alexandre Desplat.

But even the eerily perfect soundtrack cannot breathe life into the battle and action sequences which are a touch underwhelming.

As Hogwarts’ students unite to fight to the death against Lord Voldemort and his army of Death Eaters, the viewer is left craving the sense of urgency, which perhaps only the book can bring.

With the exception of the occasional outburst of heroism (note the increasingly-dashing Neville Longbottom played by Matthew Lewis who undeniably injects the plot with comedic and heroic relief), moments of shock and loss (note blood-spattered walls following a snake attack on a Professor as well as the death of many young students), and bouts of euphoric relief (note Potter’s return to Hogwarts and later from “death”), the film remains fleeting (note the death of a beloved main character which is done so swiftly one is left wondering if anything happened at all).

As the film moves with rapid-fire succession, spewing action and plot at conveyor-belt like regularity, one quickly learns to find comfort in the small things. For instance, the film’s depiction of the highly emotive, rapid heartbeat-inducing montage featuring the conflicted character of Severus Snape (played by Alan Rickman) does full justice to both the book and one of its most challenging characters.

And despite the film’s many sins of omission and fleeting array of hurried emotions, if one were to seek the opinion of the vox populi the consensus would surely be that the film doesn’t completely strike out.

The final scene, which is epic both in facial expressions and physical setting, quickly shifts to an epilogue. At first, inducing a fit of laughter (the original cast is depicted as pot-bellied and middle-aged) the epilogue quickly turns into a nice summation, which in a fell swoop gathers up and closes the story of “the boy who lived”.

 Good bye forever? Not quite

After a decade spent waiting in mystery and intrigue for the resolution of the books and then the films, the franchise shows no signs of stopping, as it shifts to a new frontier: an arcane, secretive upcoming venture by the name of Pottermore.

Like the feeling one gets from a first date Pottermore (which went live two weeks ago) comes bearing much mystery, intrigue and promises of a long and satisfying commitment with her fans.

Despite much anticipation, hype and many predictions, the site launch included just a simple and vague pre-recorded two-minute video with author Rowling.

And even though many journalists and bloggers have been speculating, the project remains shrouded in its very own invisibility cloak.

The only certainty is that Rowling, an adept storyteller and brilliant marketer of ideas, is not pulling the curtain on the Potter series.

She is simply shuffling down a broad spectrum, moving from the existing book and film franchise to a more interactive, social networking medium, forever more connecting her fans to all things magic.

The views expressed by the writer and the reader comments do not necessarily reflect the views and policies of The Express Tribune.

DetectiveMarketing.com: Pottermore.com: J.K. Rowling make.believe

Pottermore.com: J.K. Rowling make.believe in Sony

Published by on juli 15, 2011 at 10:25 f m

J.K. Rowling is a genius in telling and spreading stories that make us believe in fairy-tells. Pottermore.com over 1 million subscribers even before it open. By being one with the fans will J.K. Rowling create a story out of 18.000 un published words that ‘make.believe’ in never ending story of Harry Potter. J.K. Rowling is by here self smarter than most of the traditional business world, she know how to put sparks on an product – step by step and make it believable. Therefor I believe that here choice of association with Sony, for here website Pottermore.com can be magic for their future if they transform their slogan: “make.believe“ in to something magical.

Pottermore is a free website that builds an exciting online experience around the reading of the Harry Potter books.
Pottermore.com

In this video I think J.K. Rowling has the same sort of magic ‘smart kid look’ that Steve Jobs has, if they would team up it would not be magic for Sony.

Through Pottermore, Sony will be able to reach both current and future generations of Harry Potter fans, and introduce them to products and services beyond their imagination.
Sony, Pottermore.com

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Pottermore Insider Blog!

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Videos: J.K. Rowling talks Pottermore, post-Potter books, Deathly

This response is very nice to see!

Great interview, and I really like her answer regarding her lack of a mission when beginning writing… it’s the way the best things happen!

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